Founded in 2024 in the university district of Waterloo Ontario, WHYNOT was born from the desire for a community rooted in athletics. WHYNOT prides itself on cultivating a culture and community that shares in the belief of how movement brings us together.

As a brand we have built a reputation for pushing the boundary on what it means to second guess your second guesses. We aim to explore the essence of WHYNOT through our products and visual storytelling. Our biggest missions for the club are to find the harmonious balance between product and community, creating top tier goods while delivering the best events for human connection through sport.